Website for Rubeij

Overview

Rubeij is a handcrafted jewelry brand based in Paris. The goal of the project was to build a digital space that felt as considered as the jewelry itself: minimal, airy, and quietly playful. The aesthetic draws from the brand's signature silver palette and its recurring motifs: bows, stars, bells, and organic sculptural forms that feel both familiar and imaginative.

I designed and built the site with floating animation on the homepage, which gives a sense of dynamic weightlessness and mirrors the bespoke quality of the work. The layout lets the jewelry take center stage, while the custom logotype and overall art direction reinforce the brand's identity: refined craftsmanship with a childlike sense of wonder.

This site is still in progress—please note that ecommerce is not yet available, and the link "Shop all" does not yet work.

Link: https://rubeij.com/